Optimise your XML feed content for Jora

This page is intended to provide content guidelines on XML feeds included on Jora.

In order to ensure high quality user experience, the feeds we accept must comply with the following guidelines:

  1. The feed must not contain expired jobs or jobs no longer valid. The expired ads should be removed from the feed entirely as soon as they expire.
  2. The ads must be for real open positions. We don’t accept job postings with the primary purpose of collecting information about applicants, rather than seeking to employ these applicants.​ We don’t allow job postings that require payment from applicants.
  3. The feed should not have multiple re-directs. Redirects link outs after the candidate clicks on the Job firstly on Jora. In an ideal world they would go straight to the source ad, however we do appreciate that you have UTM’s and so do your partners. Ideally, we would have no more that 3 redirects.
  4. Jobs should have a quality Job description i.e. the feed should not contain job descriptions that are extremely short or incomplete (just a teaser), and aren’t informative enough for the candidates, job descriptions that have no spacing or punctuation. We need as much information as possible for the candidate, otherwise it’s a poor UX and they are unlikely to return. Job description should never contain obscene, profane, or offensive language.
  5. Please include Listed Dates and Expiry dates. For permanently open positions, please discuss it with your Jora account manager.
  6. The feed should contain the hiring company name for each ad.
  7. Locations of job should be as granular as possible. e.g. State-wide location is considered too broad. We would prefer a City or Suburb as it improves the ad performance.
  8. Please ensure that the locations of jobs in your feed correlate with the matching Jora board. We have 36 job boards around the globe. If your feed is pointing to multiple countries, please inform your account manager so this is set up to point to multiple boards.
  9. The link must not land on a page with a list of jobs (SERP). It should land on the job details page of the job in your feed where a user can directly apply.